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News Story:

The ESA Diploma


The European Sponsorship Association has announced that it is to launch a professional industry qualification in September 2011.
The ESA Diploma, as it will be known, will be the first professional qualification specifically designed for the sponsorship industry.  It will be aimed primarily at those already working in the industry, although graduates will also be able to apply.
Starting in January 2012, the course will be run over 6 months and will be facilitated via a web-based distance learning platform, supported by regular but voluntary tutorials.
ESA has appointed industry guru Peter Raymond to create and administer the Diploma; the on-line facility will be managed by award-winning specialists, Nelson Croom.  Peter will be supported in key areas of project development by Chris Bestley who has 10 years experience of running similar courses for the Institute of Promotional Marketing.
ESA Chairman, Karen Earl, said, "This is the next, important step for ESA in its quest to raise standards and develop professional qualifications within the sponsorship industry.   I have always thought it a nonsense that no specific industry qualification exists for those working in and wishing to work in the industry.  The ESA Diploma will fill that gap”.
Peter Raymond said that the intention of the new Diploma was for the industry to train itself by capturing the vast depth of knowledge and experience that plentifully exists and by actively using this expertise to contribute towards the syllabus and the passing-on of knowledge.
"The Diploma is designed to provide a detailed and contemporary introduction to all aspects of the sponsorship industry.  It is targeted at all sponsorship practitioners who feel the need to enhance their knowledge on all facets of industry best practice”, added Raymond.
The ESA Diploma is intended to become a basic entry-level requirement for all those practising in the industry but is suitable for managers and executives of all levels. The course will allow candidates to work through the syllabus at their own pace in either their personal or business time.
Further details of the ESA Diploma will be available later in the year.  Bookings for the 2012 course will commence from September 1, 2011.  For more information visit the ESA website <> or contact  to register an interest.
The Diploma builds on ESA’s successful annual Knowledge programme of educational events comprising briefings, forums and workshops. The third series of ESA Skills Workshops runs from September 2011. For details see: